What Happens When Jacksonville Business Owners Don't
Optimize for Search Engines?
We’ve seen it all at our Jacksonville Digital Marketing SEO agency. A client is on the brink of losing their business because they’ve vested a lot of money into advertising, yet they didn’t do the one thing that offers consistent traffic: SEO.
Putting it into perspective, 44% of online shoppers use a search engine before buying a product. Nearly half of your potential consumer base is using search to find your product or service. If you’re not listed high in the search results, this will lead your potential consumer directly to your competitors.
It’s not just a matter of lost traffic. It’s a matter of lost leads – highly targeted leads.
Algorithm Updates Can Hurt Your Business
Google makes hundreds of algorithmic changes to their search engine every year. These changes are not all major, such as: Panda, Penguin or Hummingbird.
Instead, they go under the radar to enhance search results.
So what do you do? You start by monitoring your keywords. Then read about upcoming search engine news and changes. Stay on top of the latest SEO strategies so you can take corrective action and ensure your business succeeds. Or better yet, hire a company that can do everything for you.
Remember: Small changes can result in your website falling out of the top search results.
Imagine losing all of your Internet sales overnight because of a little change.
Search engine optimization propels websites to the top of Google's search results and in front of potential consumers.
Business owners – small and large – need to have full spectrum digital marketing; a solution that is robust and maximizes exposure while keeping costs manageable.
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