To make your new WordPress website kick ass you’ll need to do more than just install a free theme and add a few blog posts.
You’ll need to put some thought into the design of your site, the content you post, and the user’s experience.
Here are six ways to make your WordPress site kick ass.
1. Install a Kick-Ass Theme
A premium, well-designed theme can make your WordPress site more attractive to visitors.
There are thousands of themes to choose from. Most are free (80% of them suck) and others require a modest payment typically under $60/year to keep up with bug fixes and new features.
We recommend paying for a premium theme over free themes because the support is better, the options are better, the updates are more frequent, and they are generally well-designed with lots of options.
Choose a WordPress theme that gives you plenty of customization options so you can really make the site your own. A theme that includes the demo content will help you get started faster. Just edit the demo content with your own and you’re ready to go.
We love WordPress because it’s such a versatile CMS. The built-in Search Engine Optimization features alone will outperform a Drupal or Joomla site any day.
You can create a beautiful ecommerce site, or use the theme to build a blog, landing page, and everything in between. Plus, it comes with pre-built layouts to make your life easier so you can start selling products right away.
With WordPress themes, you get:
Pre-built responsive page layouts
600+ Google Fonts
Over 2,000 Retina icons
Advanced Opt-in forms
Custom header design, and more!
The right theme will keep visitors on your site and increase conversion rates so premium themes are worth every penny.
2. Create Share-Worthy Content
If you really want your WordPress website to kick ass, you need to create share-worthy, awesome content that your visitors love.
Don’t just throw sales pitches at them; give them information and keep them entertained. Get creative with your content by adding infographics or creating your own videos.
Even if you can only offer your visitors blog posts and articles, you can at least give them information they’re looking for. Show them how to do something or teach them something new. They’ll come back for more and they’ll bring their friends with them.
3. Offer Vlogs
Did you know that most visitors prefer video content over written content and images?
Offering vlogs, or video blogs, is a great way to give your visitors the content they want the way they want it.
If you offer regular vlogs you can gain a whole new following of people and your content instantly becomes more share-worthy. You don’t have to invest in fancy video editing software or turn your vlog into a Hollywood production either.
It’s all about connecting with your audience and sending them the right message.
4. Create an Awesome About Me Page
Don’t overlook your About Me page. This is your opportunity to connect with your visitors and make your website just a little more awesome.
When visitors land on your site they want to put a face to the author. They want to get to know you. Your About Me page lets you do just that.
Be yourself; be a little quirky; but most of all, be personable.
5. Add Caching
Website speed is a huge factor for both real visitors and Google’s bots.
If your site loads slower than a turtle crossing the road visitors are going to click off your site and get what they need from a competitor’s site.
Gregory Duffie is the Owner and CxO of Think BIG Engine. Greg is a serial solopreneur that enjoys helping non-technical folks and small businesses navigate the new rules of the Internet. He specializes in WordPress, Website Hosting, SEO, and Databases. Connect with Greg on LinkedIn or Twitter.